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Boo Wong

Group Director, Emerging Technology
The Mill

Boo Wong is at the forefront of The Mill’s Immersive and Interactive teams who specialize in immersive experiences and drive The Mill to explore and create with all technology - VR, AR, MR and large-scale digital installations. Her experience and expertise identifies emerging technologies and the right ways of working with them, from the practical application to the deep emotional impact these projects deliver for brands and clients. As one of The Mill’s pioneering thinkers responsible for launching Mill Lab, the area where Mill artists make, break, and experiment, Boo works with a host of creative technologists and content makers to explore new prototypes and solutions for The Mill.