Bob Cooney

Bob Cooney is widely considered the world's leading authority on location-based XR. With over three decades in emerging tech, he has advised startups and global brands on go-to-market strategy, investment, and innovation. Bob founded the VR Collective, created the VR Arcade Summit, and authored the influential book “Real Money from Virtual Reality.” He is also a founding force behind LEXRA (Location-based Entertainment XR Association), the global trade association advancing best practices and growth for operators and suppliers. A frequent keynote speaker and moderator, Bob helps shape the future of XR by connecting visionaries, investors, and innovators worldwide