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Introducing CinCraft

If you are a VFX Sup, or are planning on working with a cinematographer, learn what you can request or suggest with all of these new tools by CinCraft. This Introduction to CinCraft is good for all to know.  THIS EVENT was SOLD OUT.

Almost all movies today have some digital manipulation, as well as many, if not thousands, of VFX shots inserted as well. The task of creating those images of the real world, that will finally be manipulated, rests on the camera lens as its "eye". It's at that first point where the light from the analog world makes its way in and becomes encoded digitally.

We will all gather to take a look at several of the CinCraft tools, as well as look at some examples of them in action.   

Tuesday, 14 November 2023
15260 Ventura Blvd Sherman Oaks, CA. 91403
Director of Sales at Ncam Technologies
Ncam Technologies

The successful integration of Lens Metadata into the VFX Production pipeline is not yet fully realized. With new tools, techniques and a bit of R&D, we are about to see some fascinating developments that allow creatives to emulate better backgrounds, foregrounds, AR objects and overlays. The results are more accurate, more realistic and closer to what audiences expect. Learn how Lens Metadata is quickly becoming a way to get the “look” right, when it comes to VFX workflows.

At this year's SIGGRAPH conference, Zeiss debuted a flexible camera tracking solution, Scenario, another in a series of CinCraft tools which works indoors and outdoors, on film sets, with green and blue screens and in LED volumes. Scenario uses natural markers, reflective markers, and even digital markers on LED screens, providing camera tracking data for real-time use and records it for post-production.

With CinCraft Mapper, ZEISS presents a new digital service that quickly and easily provides frame-accurate lens distortion and shading data for the VFX industry. This data is essential for digital compositing and match-moving in order to achieve a cinematic result that is as realistic and precise as possible.

Normally, lens grids must be recorded and processed in order to obtain this data – a process that is not only very time-consuming, but also error-prone and limited in scope, With just a few clicks, CinCraft Mapper now provides this data directly. Lost clip metadata can also be added without difficulty. For compositing and match-moving artists, this means that they can be sure they are not only receiving accurate data without having to rely on the preceding capture and workflow procedures, but also that the entire VFX process will be simplified and accelerated. The VFX studio also benefits directly from the more efficient workflow.

ST Maps are created by simply dragging the footage into the software client. By providing lens distortion and shading characteristics for every single frame and focus distance of a shot, CinCraft Mapper eliminates guesswork and makes the workflow easier and faster. CinCraft Mapper delivers industry standard ST Maps for distortion and Multiply Maps for shading. These can be used directly in compositing and matchmoving software such as Nuke, Flame and 3DEqualizer.

VFX artists no longer have to rely only on eXtended Data generated by lens and camera equipment on set. Now additional and historic lens family shading and distortion data can also be provided by the CinCraft Mapper service. At the same time, the service is also compatible with the existing XD technology.


6:30pm -- Attendee check-in at ZEISS / Social Hour with food & bev
7:30pm -- Introduction to the CinCraft tools/Scenario - David Warner
8:15pm -- Introduction to Mapper

9:00pm -- End


This event was SOLD OUT.   You had to be registered to gain access to this event

VENUE at the ZEISS Cinema Lens Demo Center; 15260 Ventura Boulevard, Sherman Oaks, CA 91403, Suite #820

PARKING will be validated for guests, who enter from parking garage. Take the garage elevator to the ground floor. Once in the building lobby, ride the elevator up to the 8th floor to get to ZEISS' suite. ZEISS is the first suite with glass doors.

Registered attendees can also park on the street for free or use a nearby parking meter.

FREE PARKING available on Dickens Street, Moorpark Street, and  Sepulveda Blvd (side street off of main Blvd).  METERED PARKING available  on Ventura Blvd - 2 HRS, and FREE after 8pm


This event was SOLD OUT. 

All LA ACM SIGGRAPH members will be admitted free of charge. Non-members of LA ACM SIGGRAPH are admitted for $20.00. You must register to get access to this 21-event. 

New LA ACM SIGGRAPH members who sign up on-site, and pay the $40 annual membership fee, do not have to pay the $20 admission fee. The chapter accepts  checks, cash, or credit cards (Mastercard or Visa only) for all dues or fees.  You may Join the chapter for $40/year or Donate for any amount. We accept online payments through PayPal.

We always appreciate a donation or Chapter Membership to help cover our expenses.


Special Thanks

Anna Schmidt and everyone at the ZEISS Cinema Lens Demo Center; Presenters: David Warner, Tanner Grimshaw, and Nick Hayes.  Sunil Rampersad, Joan Collins, Larry Rosenthal, Leonard Daly, and all the members of the Executive Council of the LA chapter of ACM SIGGRAPH.  

This is a great chapter. You should join us.